Planting/Traceability/Live Streaming Base
Planting/traceability/live streaming base
Raw material planting base
Shennongjia, with its high-altitude three-dimensional environment, has become a natural treasure trove of plants. The mountains are layered and the altitude difference is huge. From the valley to the top of the mountain, the climate changes vertically, like building a stepped home for plants with different habits. The environment here is pure and rarely visited by humans, providing a pollution-free land for plant growth.

That's why we have established multiple plant planting bases in the Shennongjia area. There are multiple planting bases including Shennong Chrysanthemum, Seven Leaf One Branch Flower, Shennong Xianzao (Ge Xian Mi), tea, mugwort, Shennong Milk Thistle, and bee breeding bases, with a total planting area exceeding2000 acres

The purpose of carrying out simulated wild ecological planting is to reduce pesticide residues and human intervention, ensuring that the content of active ingredients (such as polysaccharides and flavonoids) is significantly higher than that of conventional planting; Directly improve the stability of product efficacy. At the same time, the full process of visual traceability from harvesting, initial processing to testing can reduce product quality risks by more than 60%, enhance consumer trust, and establish brand differentiation competitive advantages;.
Brand origin tracing, visualizing the entire process of raw material planting, harvesting, and processing, creating an immersive on-site experience, enhancing brand memory through five sensory interactions (visual, olfactory, tactile, gustatory, auditory), and constructing a '; Traceability+Experience+Marketing” The closed-loop mode ensures that; From the field to the recipe; Transparent traceability, improved quality control, enhanced consumer trust and product premium ability, forming differentiated advantages.

Visit the ecological planting base, immerse yourself in a pollution-free and pesticide free plant growth environment, participate in sowing, weeding, and harvesting, listen carefully to the planting personnel's explanation of soil composition, light duration, raw material characteristics, growth cycle, skincare effects, etc., simulate traditional harvesting rituals, such as manual picking in the morning. Personally participate in raw material sorting, visit low-temperature drying rooms, etc., to ensure the authenticity and sustainable supply of raw materials from the source.
Traceability Base
(Skincare brand Shallow Pick Rioshine traceability video)
Visit Shennongjia Natural Beauty Raw Materials Research Institute, combine on-site research, and compare the effects of different processing techniques (such as steam distillation vs cold press extraction) on active ingredients through odor laboratory. Distille raw materials from different growth stages (such as flowering stage vs fruiting stage) to create exclusive odor specimen bottles. Blindly touch raw materials in different processing states and observe the molecular structure of active ingredients using an electron microscope. Experience traditional cold processing techniques, observe the process of cell wall breaking, compare the effects of different sterilization processes on bacterial colonies, observe up close the patented extraction and fermentation technology that transforms characteristic plants into cosmetic raw materials, make the entire process transparent, and build a traceable system covering the entire product lifecycle.

Observing Shennongjia, Shennongjia as; Shennong Tasting Hundred Herbs "; The birthplace of the legend, its tourist attractions such as Shennong Altar, Xiangxiyuan, Shennongjia Scientific Research Hall, etc. are all centered around Shennong culture. Through ancestral worship ceremonies, unique rare plant resources, and other means, regional cultural identity can be strengthened, forming multi-dimensional resource support for brand origin tracing, combined with Shennongjia; Kingdom of Chinese Herbal Medicine; BackgroundEnhance brand storytelling
Shennongjia brand live streaming base, through the; Visual quality control+digital technology" We have established a full chain trust mechanism from research and development, production to consumption. Merchants and anchors can observe the environment of the planting base, plant growth status, raw material harvesting process, and raw material extraction technology in real time during live broadcasts, live streaming traceability, and live streaming sales, achieving real-time interaction between planting environment and product advantages.

Through Shennongjia; Live streaming of real-life production locations; Built an immersive consumer experience, combined with on-site visits to introduce plant characteristics and active effects, and integrated industry university research cooperation; Displaying the planting process and technical details from multiple angles, the live broadcast is interspersed with explanations from experts from the Shennongjia Research Institute. Some live broadcasts use drone aerial photography to showcase the entire planting base, presenting the scenery of Shennongjia throughout the four seasons, such as the real-life scene of the autumn forest being fully dyed, effectively solving the problem of "planting"; Trust anxiety "; Forming '; Traceability - Live Streaming - Repurchase" The commercial closed loop accurately attracts target users and forms a private domain traffic pool.

At the same time, we have established a deep cooperation with Shennongjia Forest District, which can provide brands withInvestment Promotion ConferenceTheNew Product Launch EventProvide various services to assist in brand promotion and marketing.
Live streaming base
In order to carry out research on the application of rare plants in the field of beauty in Shennongjia, in accordance with the United Nations Convention on Biological Diversity, we will make rational use of rare plant resources in Shennongjia, strengthen biodiversity protection, and build a traceable system from planting to products. Relying on the unique natural environment and vertical climate zone, Shennongjia Natural Beauty Raw Materials Research Institute has established multiple planting bases for wild plant materials in the altitude range of 1200-2000 meters in Shennongjia, providing in-depth services such as raw material traceability, planting, and live streaming to empower the brand.
粤ICP备2022073832号