About Natural
ABOUT US
Natural (Guangzhou) New Materials Research and Development Co., Ltd
Natural (Guangzhou) New Materials Research & Development Co., Ltd.
Natural (Guangzhou) New Materials Research and Development Co., Ltd. is an enterprise dedicated to the research and application of Chinese characteristic plant functional raw materials. The company has establishedVertical industrial chain services for raw materialsTo achieve one-stop traceability, sustainability, and accessibility of cosmetics from the planting base to the dressing table, ensuring the natural safety and effectiveness of the products.

In order to apply China's characteristic plants to the cosmetics industry, naturally targeting; Kingdom of Chinese Herbal Medicine; — — Hubei Shennongjia has establishedShennongjia Natural Beauty Ingredients Research InstituteSpecially researching the unique plants in the region, using patented extraction, fermentation and other technologies to turn the plants into a unique cosmetic ingredient.

After years of development, it has naturally becomeThe film familyTheRenhe PharmaceuticalTheKai Er De LeDeep cooperation with numerous well-known brands. In the future, we will continue to strive to provide more professional raw material service solutions for the industry.
At present, research institutions mainly conduct planting, extraction, raw material research and application of characteristic plant resources in Shennongjia area, and provide relevant technical services.
Shennongjia Natural Beauty Ingredients Research Institute
div style="text-shadow: none; letter-spacing: 1px;"Natural (Guangzhou) New Materials Research and Development Co., Ltd
A marketing oriented company responsible for the marketing and promotion of plant-based ingredients for Chinese specialty cosmetics, providing one-stop product solutions, and building an industry vertical industry chain service platform.
Responsible for plant ecology research and wild simulation planting, multiple planting bases have been established in the Shennongjia area, including Shennong Chrysanthemum, Shennong Baihua Honey, and tea.
Development of Baicaohua (Shennongjia) New Material TechnologyLimited Company
Team
TEAM
The founding team is composed of a group of industry experts who have a persistent passion for Chinese ingredients and a mission to achieve the luminescence and heat generation of Chinese characteristic plant-based cosmetics raw materials
Layout
LAYOUT
The team started as early as 2019; Vertical Industry Chain of Natural Cosmetics Raw Materials; Layout
Inspection
INSPECT
Send expert teams to various parts of China to investigate unique landmark plants and conduct in-depth research on their application in cosmetics
Action
ACTION
Intended to achieve vertical closed-loop management of raw material research, ecological planting, raw material extraction, research and development testing, efficacy application, product production, and brand marketing
Goal
TARGET
Assist Chinese cosmetics companies in establishing their own technological barriers and corporate moats
Beauty Industry CRO Services
CRO SERVICES
CRO stands for Contract Research OrganizationContract Research OrganizationThis concept originated in the pharmaceutical industry. As a leading cosmetic raw material service provider, we have broken through the layers of barriers from raw materials to finished cosmetics, introducing the CRO concept into the industry; Beauty Industry CRO; emerge as the times require. We establishVertical service platform for raw materialsTo provide customers with targeted solutions to raw material issues, including but not limited to customized raw material formulas, development and declaration of new raw materialsIntellectual Property/Paper CustomizationRaw material application development, etc., to meet all your needs for raw materials, this is Meiye CRO service.
Customization of raw material formula
Exclusive raw material formula customization refers to the full process customization service based on the personalized needs of brand owners or consumers, from raw material selection, formula design to production technology, aiming to create products with unique efficacy, safety, and market differentiation.

Consumers' demand for skincare products has shifted from basic moisturizing to precise solutions to skin problems, and traditional formulas are difficult to meet multiple needs. Customized exclusive formulas can break through the efficacy bottleneck of traditional formulas; Through technical means, multiple active ingredients are compounded to achieve composite efficacy.

The raw material formula includes but is not limited to skincare products, care products, baby products, specialty products, base/makeup, professional line products, etc.

Skincare formula

Special certification formula

Washing formula

Base/Makeup

Baby products

Professional line products

Development of characteristic raw material applications
Deep and targeted application research and development work based on unique characteristic raw materials. We are not just providing raw materials, but working with you to explore the infinite possibilities of this raw material in various application scenarios, tailoring technically feasible, market friendly, and competitive raw material application solutions for you.

Not only providing inspiration, but also delivering solutions:We are not delivering abstract concepts, but mature application solutions that have been validated and ready to use.

Not only solving theoretical problems, but also tackling production line challenges:We anticipate and address all technical barriers that may arise during the large-scale production process from the laboratory to the factory.

No, noJust a suggestion, and more importantly, data support:We use scientific data and stable performance to safeguard the market claims of your product.
◎  Maximizing the value of raw materials
Exploring potential: In addition to conventional applications, we are better at uncovering the hidden characteristics of raw materials, such as synergistic efficiency, special skin feel, and multiple effects, to help you create“ No one has me; The selling point.

Data support: We provide complete efficacy data, safety testing, and claim support around this raw material to give your market communication more confidence.
◎  Reduce overall costs
Reduce trial and error: A precise development path significantly reduces unnecessary experiments.

Optimizing costs: Consider cost factors during the development phase to find the optimal balance between effectiveness and cost.

Declaration for the development of new raw materials
New raw materials are the source of innovation in the cosmetics industry, but their path to market is full of challenges. The National Medical Products Administration implements strict registration/filing management for new cosmetic raw materials, which is characterized by complex processes, cumbersome information, long cycles, and high technical requirements, making it an industry standard; The most difficult level”。 We provide you with a team of experienced experts and mature project experience, from 0 to 1Full LinkThe solution frees you from the complexity of your affairs, ensuring an efficient, compliant, and smooth declaration process.
Declaration of new raw materialsCycleUsually it is12 to 24 monthsEven longer, the specific time depends on factors such as the complexity of the raw materials, toxicological data requirements, and the feedback cycle of the evaluation agency.
· Main stage duration:
· Main testing items:
· Collaboration process:
Preliminary research and data preparation 
Security testing 
Data organization and writing 
Application submission and official review 
3-6 months 
6-12 months
(Some complex toxicology tests have a long cycle)
1-2 months
3-9 months
(including data correction and communication feedback time)







Detection categoryCore testing itemsDifficulties and challenges
Physical and chemical propertiesCharacteristics, purity, stability, solubility, pH value, particle size distribution, etcDifficulty in method developmentEspecially for natural extracts or synthetic polymers with complex structures. Stability dataIt is the basis for judging shelf life and usage safety, with strict conditions.
Microbial indicatorsTotal bacterial count, mold and yeast, heat-resistant Escherichia coli, Staphylococcus aureus, Pseudomonas aeruginosa, etcEnsure that the raw materials themselves and during production and storage are not contaminated by microorganisms, and evaluateAnti corrosion challengeThe scheme design is complex.
Toxicological testing(This is the most difficult and core part)
• Basic three items: Skin irritant/corrosive, eye irritant, skin allergy
• Advanced ProjectsGenetic toxicity (Ames, micronuclei, etc.), subchronic toxicity (28 day/90 day repeated dose), teratogenicity, toxicokinetics, etc		1. High costThe cost of a complete set of toxicology tests can reach tens of thousands to millions.
2. Extremely long cycleThe 90 day repeated dose toxicity test itself requires nearly six months.
3. Strong strategic approachHow to determine based on raw material characteristics, exposure levels, etcDesign scientifically and reasonably; Toxicology Testing Strategy; It is the key to reducing costs and time, and it also tests the capabilities of service providers the most.
Functional basisProvide experimental data or literature that proves the claimed efficacy of the raw materials. Rigorous design is requiredIn vitro or human efficacy testingThe data must have statistical significance, and the report must comply with standards to avoid exaggerating promotional risks.
Determine intention
Complete filing
Filing and Publicity
Collaboration completed
Raw material evaluation
Preparation of registration materials
Review process
Allow registration
Preparation of filing materials
Data submission
Intellectual Property/Paper
In the fiercely competitive cosmetics market, an excellent ingredient not only requires outstanding efficacy, but also an unbreakable intellectual property moat and authoritative academic endorsement. We provide you with a one-stop solution from raw materials to IP, throughPatent application and academic paper developmentTransform your technological advantages into legally protected intangible assets and reliable scientific evidence to help you stand out in the market.

We have“ Green channel for patent application” Service can significantly shorten the review cycle, allowing your patents to:
Faster authorization:Compared to conventional methods, authorization time can be shortened by 30%.

Faster disclosure:Obtain temporary protection as early as possible to deter potential competitors.

Faster Layout:Build a rigorous patent protection network for core technologies and consolidate market position.
· Patent types and services:
Patent typeProtection focus and applicable scenarios 
Service Content 
Invention PatentProtectionFormula, process, method, new useWaiting for core technology.
• Composite patentProtect the specific composition and ratio of raw materials.
• Method patentProtect the unique preparation process and extraction technology of raw materials.
• Usage patentProtect raw materials from new and non obvious applications in cosmetics.
1. Deep excavationCommunicate with your technical team to extract the most creative technical points.
2. Strategic layoutDetermine the optimal scope of protection and claims.
3. Document WritingWrite high-quality instructions and claims to ensure maximum protection.
4. Submission and ResponseSubmit the entire process on behalf of the agent and respond to the notice of review comments.
Utility model patentProtecting productsSpecific structure and shapeWait.
• Suitable for: raw materials with new microstructures (such as special crystal forms, capsule structures), innovative packaging containers, specialized production equipment, etc.
1. Structural sortingHelp you clarify the structural innovation points that can be protected.
2. Drawing up blueprintsAssist in creating or standardizing drawings that meet the requirements.
3. Document WritingFocus on the practicality and novelty of the structure when writing.
Design PatentProtecting productsVisual Aesthetics Design
• Suitable for: special shapes of raw material particles, unique designs of packaging bottles, etc.
1.  Design confirmationAssist in selecting the most recognizable designs.
2.  View specificationPrepare six views and a three-dimensional diagram that meet the requirements.
3.  Application submissionQuickly submit and follow up on the process.
◎ Patent application
Academic research
Technology project cooperation
As a cosmetic raw material service provider, collaborating on technology projects with universities, research institutions, and industry platforms is an effective way to enhance technological strength and commercial value. The current cooperation opportunities mainly focus onActive ingredient research and development, efficacy evaluation, technical guidance, and open innovationIn other fields.
Collaboration modeCore Content
New product and active ingredient research and developmentMolecular design, process research, formula optimization, and natural substance extraction of active ingredients for specific needs
Industrial Technology Alliance and TutoringProvide one-stop services for manufacturers in the form of membership, including technical consultation, regulatory guidance, instrument usage, and talent cultivation
Comprehensive R&D and efficacy evaluationProvide full process services from raw material development, formula research and development to comprehensive safety and efficacy evaluation
Open Innovation ChallengeEnterprises propose specific technical challenges and solicit innovative solutions from research teams and startups in society
Application for Provincial and Ministerial Science and Technology Awards
The application for provincial and ministerial level science and technology awards refers to the process in which enterprises, institutions, research institutions, or individuals submit their significant scientific and technological achievements in specific scientific and technological fields to the official science and technology award evaluation institutions established by national ministries or provincial governments for evaluation according to prescribed procedures and channels.
Its core goal is to be implemented at the level of national ministries or provincial governmentsOfficially recognize and reward scientific and technological achievements with outstanding innovation and significant application value
For cosmetic raw material enterprises, successfully winning provincial and ministerial level science and technology awards has a value far exceeding the prize money itself, which is a significant achievementStrategic intangible assets
Main modulesSpecific content
Policy interpretation and application planningdiv class="custom-table-container"
Patent typeProtection focus and applicable scenarios 
Service Content 
Invention PatentProtectionFormula, process, method, new useWaiting for core technology.
• Composite patentProtect the specific composition and ratio of raw materials.
• Method patentProtect the unique preparation process and extraction technology of raw materials.
• Usage patentProtect raw materials from new and non obvious applications in cosmetics.
1. Deep excavationCommunicate with your technical team to extract the most creative technical points.
2. Strategic layoutDetermine the optimal scope of protection and claims.
3. Document WritingWrite high-quality instructions and claims to ensure maximum protection.
4. Submission and ResponseSubmit the entire process on behalf of the agent and respond to the notice of review comments.
Utility model patentProtecting productsSpecific structure and shapeWait.
• Suitable for: raw materials with new microstructures (such as special crystal forms, capsule structures), innovative packaging containers, specialized production equipment, etc.
1. Structural sortingHelp you clarify the structural innovation points that can be protected.
2. Drawing up blueprintsAssist in creating or standardizing drawings that meet the requirements.
3. Document WritingFocus on the practicality and novelty of the structure when writing.
Design PatentProtecting productsVisual Aesthetics Design
• Suitable for: special shapes of raw material particles, unique designs of packaging bottles, etc.
1.  Design confirmationAssist in selecting the most recognizable designs.
2.  View specificationPrepare six views and a three-dimensional diagram that meet the requirements.
3.  Application submissionQuickly submit and follow up on the process.

Analyze the reward policies and key support directions of various provinces and cities (such as the transformation of scientific and technological achievements), and plan the most suitable application award types, nomination channels, and application paths based on the actual situation of enterprises
Planning and Writing of Core Technology Materialsdiv class="custom-table-container"
Patent typeProtection focus and applicable scenarios 
Service Content 
Invention PatentProtectionFormula, process, method, new useWaiting for core technology.
• Composite patentProtect the specific composition and ratio of raw materials.
• Method patentProtect the unique preparation process and extraction technology of raw materials.
• Usage patentProtect raw materials from new and non obvious applications in cosmetics.
1. Deep excavationCommunicate with your technical team to extract the most creative technical points.
2. Strategic layoutDetermine the optimal scope of protection and claims.
3. Document WritingWrite high-quality instructions and claims to ensure maximum protection.
4. Submission and ResponseSubmit the entire process on behalf of the agent and respond to the notice of review comments.
Utility model patentProtecting productsSpecific structure and shapeWait.
• Suitable for: raw materials with new microstructures (such as special crystal forms, capsule structures), innovative packaging containers, specialized production equipment, etc.
1. Structural sortingHelp you clarify the structural innovation points that can be protected.
2. Drawing up blueprintsAssist in creating or standardizing drawings that meet the requirements.
3. Document WritingFocus on the practicality and novelty of the structure when writing.
Design PatentProtecting productsVisual Aesthetics Design
• Suitable for: special shapes of raw material particles, unique designs of packaging bottles, etc.
1.  Design confirmationAssist in selecting the most recognizable designs.
2.  View specificationPrepare six views and a three-dimensional diagram that meet the requirements.
3.  Application submissionQuickly submit and follow up on the process.

Extracting innovative '; Invention Point "; Or "; Innovation Point ";; Write a high-quality nomination letter, including project introduction, main technical content, etc; Guide the preparation of supporting materials for technological innovation
Nomination and Publicity Process Assistancediv class="custom-table-container"
Patent typeProtection focus and applicable scenarios 
Service Content 
Invention PatentProtectionFormula, process, method, new useWaiting for core technology.
• Composite patentProtect the specific composition and ratio of raw materials.
• Method patentProtect the unique preparation process and extraction technology of raw materials.
• Usage patentProtect raw materials from new and non obvious applications in cosmetics.
1. Deep excavationCommunicate with your technical team to extract the most creative technical points.
2. Strategic layoutDetermine the optimal scope of protection and claims.
3. Document WritingWrite high-quality instructions and claims to ensure maximum protection.
4. Submission and ResponseSubmit the entire process on behalf of the agent and respond to the notice of review comments.
Utility model patentProtecting productsSpecific structure and shapeWait.
• Suitable for: raw materials with new microstructures (such as special crystal forms, capsule structures), innovative packaging containers, specialized production equipment, etc.
1. Structural sortingHelp you clarify the structural innovation points that can be protected.
2. Drawing up blueprintsAssist in creating or standardizing drawings that meet the requirements.
3. Document WritingFocus on the practicality and novelty of the structure when writing.
Design PatentProtecting productsVisual Aesthetics Design
• Suitable for: special shapes of raw material particles, unique designs of packaging bottles, etc.
1.  Design confirmationAssist in selecting the most recognizable designs.
2.  View specificationPrepare six views and a three-dimensional diagram that meet the requirements.
3.  Application submissionQuickly submit and follow up on the process.

Assist in connecting with eligible nominating units (such as the municipal science and technology bureau, qualified societies) or nominating experts; Guide the disclosure process of internal requirements for all completion units and the units where the completion personnel are located to complete the project
Formal review and progress managementdiv class="custom-table-container"
Patent typeProtection focus and applicable scenarios 
Service Content 
Invention PatentProtectionFormula, process, method, new useWaiting for core technology.
• Composite patentProtect the specific composition and ratio of raw materials.
• Method patentProtect the unique preparation process and extraction technology of raw materials.
• Usage patentProtect raw materials from new and non obvious applications in cosmetics.
1. Deep excavationCommunicate with your technical team to extract the most creative technical points.
2. Strategic layoutDetermine the optimal scope of protection and claims.
3. Document WritingWrite high-quality instructions and claims to ensure maximum protection.
4. Submission and ResponseSubmit the entire process on behalf of the agent and respond to the notice of review comments.
Utility model patentProtecting productsSpecific structure and shapeWait.
• Suitable for: raw materials with new microstructures (such as special crystal forms, capsule structures), innovative packaging containers, specialized production equipment, etc.
1. Structural sortingHelp you clarify the structural innovation points that can be protected.
2. Drawing up blueprintsAssist in creating or standardizing drawings that meet the requirements.
3. Document WritingFocus on the practicality and novelty of the structure when writing.
Design PatentProtecting productsVisual Aesthetics Design
• Suitable for: special shapes of raw material particles, unique designs of packaging bottles, etc.
1.  Design confirmationAssist in selecting the most recognizable designs.
2.  View specificationPrepare six views and a three-dimensional diagram that meet the requirements.
3.  Application submissionQuickly submit and follow up on the process.

Review all application materials to ensure compliance with formal review requirements; Manage the entire declaration process and track key time nodes
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